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Workshop on Social Media: "Beyond Cats: Communicating Scientific Endeavors Using Social Media"

Date:January 25, 2013 from 3:30 pm to 4:30 pm EST
Location:Columbia University
Lamont-Doherty Earth Observatory
Monell Building Auditorium
Contact:For further information regarding this event, please contact Rebecca Fowler by sending email to .
Info:Click Here to Visit Website.

The Earth Institute's Lamont-Doherty Earth Observatory Earth Science Colloquium presents a workshop on social media with Rebecca Fowler, Development Writer/Grants and Communications, Lamont-Doherty Earth Observatory, and Brian Khan, Communication Coordinator, International Research Institute for Climate and Society (IRI), Earth Institute,Columbia University.

Beyond Cats: Communicating Scientific Endeavors Using Social Media

Twitter, Facebook, Instagram, Reddit, Tumblr. These aren't just networks for people to share funny pictures of cats. Scientists use them to engage with each other and the interested public about their research (and occasionally cats, too). Used correctly, social media represents a meaningful and effective way to share and debate research and discoveries and meet NSF's Broader Impacts criterion. Done incorrectly, well, we'll teach you how to do it correctly.

We'll give an overview of the promise and perils of online science communication, offering practical advice on why and how to ease into the waters, as well as case studies of successful uses of social media and other informal communication means for outreach purposes. For those old hands already on Twitter, we'd love to see what you take from the talk using #LDEOSocMed. For the greenhorns, don't worry; we'll explain what that means.

Registration is not required. This event is not open to the public. 

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For more information on the Earth Institute visit

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